10% Discount *Excludes Bikes

Avenue saddles guarantee a high level of comfort thanks to the generous layer of Royal gel padding that reduces pressure in the ischial bones area,...

The SUPERSTAND EXTREME is manufactured to the same standards as the normal SUPERSTAND, welded base with removable top hoop, but suits wider wheels...

Art Gecko is our new grippy polyurethane rubber bar tape with a colorful artistic patter on the drops. This pattern is called a tri-color tessellat...

COLOR: Red/Black Serfas® Polka Dot Bar tape was designed to give riders the advantage of Silicone without the added weight. Synthetic cork tape top...

COLOR: Pink/Black Serfas® Polka Dot Bar tape was designed to give riders the advantage of Silicone without the added weight. Synthetic cork tape to...

The Polar Bottle Breakaway Sport comes standard with the premium Zipstream high flow cap and features the same premium dual-wall insulation as the ...

The Aqua Sphere XCEED Mirrored Lens Goggles combine patented curved lens technology and a low-profile, hydrodynamic fit to give swimmers a compet...

With its unique, oversized lens design, the Kayenne combines expanded 4-point vision with superior hydrodynamics thanks to its low-profile micro-f...

The Hydra Vision is built with the latest soft frame technology with emphasis on visibility. It features improved hydrodynamics in the water with a...

Skin Socks are versatile sport socks, designed to protect feet. Made of a nylon and spandex blend, Skin Socks reduce irritation against the foot an...

The Microfin HP is a short blade training fin for a great leg muscle workout. The unique and best selling structure acts specifically on those body...

When the sun comes back out and the air finally returns to mild enough temperatures that you don't have to reach for extra socks, gloves, and a hat...

An expanding cup holder that can handle most beverages from coffee cups to water bottles. Mounts onto the handlebar Rubber grippers help hold beve...

Classic flangeless ribbed BMX style grips Two tone swirl pattern Bar end plugs included   Color: Black/White Length: 170mm Style: Flangel...

Triple density ergonomic comfort grip with metal locking collar and air flow channels. Features: Triple Density Design w/ Hard Inner Shell For Rig...

Connectors feature Serfas' great dual-density design for excellent comfort. The hard inners offer a firm base and the soft outers provide a tacky a...

The Connectors Lock-On Grips feature Serfas' great dual-density design for excellent comfort. The hard inners offer a firm base and the soft outers...

Made in conjunction with industry leaders K-Edge, our new computer mount range is machined from alloy to provide a strong secure integrated compute...

This versatile pump can be used to pump up your tires or your shock. It uses a dual action motion to make it easy to pump in higher volumes or high...

Left Side Only Ride smart and more safely with Serfas® side mirrors. Increase awareness and visibility of your surroundings as you ride. Features ...

You can ride faster, more comfortable and with increased puncture protection on the Continental Grand Prix 5000 tire. With a unique tread compound,...

You can ride faster, more comfortable and with increased puncture protection on the Continental Grand Prix 5000 tire. With a unique tread compound,...